Caspian CEO Heather Mason talks about why you’re playing the deconstruction game when you’re going virtual.
Caspian CEO Heather Mason discusses why the events industry needs to challenge the idea that more interactivity leads to more value.
Caspian CEO Heather Mason outlines the importance of setting cultural norms around online engagement.
Caspian CEO Heather Mason invites event professionals to start thinking like broadcasters.
Caspian CEO Heather Mason claims that this isn’t the first time an entire industry has ‘gone online’ so to speak. In fact, we can learn a lot from Televangelists for online events.
Online events give event professionals more freedom than ever before. Why? Because going online frees them from the stress and pressures imposed by time. This article is Part I of Caspian’s Four Fundamentals of Thinking Virtually.
COVID-19 has had a devastating impact on the events industry. However, it is also an incredible opportunity for innovation. In this article, Caspian explains why simply putting events online is missing the point, and why the events industry should use this moment to rethink the reasons for holding events in the first place.
Caspian CEO Heather Mason is a leader in the events industry. In this article, she shares her thoughts on how this industry can survive the current crisis caused by COVID-19. Using the downfall of Kodak as an example, she shows how value to consumers will always win out over products and services.
This profile of Caspian CEO Heather Mason is part of MeetingsNet’s 15 Changemakers of 2020 series, in which Heather talks about the need to give event professionals more money, more power, and more headcount.
Caspian CEO Heather Mason talks to MPI as part of WeCon 2020 about how event producers are uniquely prepared to survive the COVID-19 crisis because of their forward thinking mindset.