Caspian CEO Heather Mason discusses why the events industry needs to challenge the idea that more interactivity leads to more value. Read the full article here. ...
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Caspian CEO Heather Mason outlines the importance of setting cultural norms around online engagement. Read the full article here ...
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Caspian CEO Heather Mason invites event professionals to start thinking like broadcasters. Read the full article here ...
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Caspian CEO Heather Mason claims that this isn't the first time an entire industry has ‘gone online’ so to speak. In fact, we can learn a lot from Televangelists for online events. Read the full article here ...
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Online events give event professionals more freedom than ever before. Why? Because going online frees them from the stress and pressures imposed by time. This article is Part I of Caspian's Four Fundamentals of Thinking Virtually. Read the full article here ...
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COVID-19 has had a devastating impact on the events industry. However, it is also an incredible opportunity for innovation. In this article, Caspian explains why simply putting events online is missing the point, and why the events industry should use this moment to rethink the...
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Caspian CEO Heather Mason is a leader in the events industry. In this article, she shares her thoughts on how this industry can survive the current crisis caused by COVID-19. Using the downfall of Kodak as an example, she shows how value to consumers will...
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Caspian Agency is thrilled to announce that we are partnering with San Diego State University to incorporate the Caspian 10 Essentials, the only methodology for event professionals worldwide, as coursework for SDSU's Master in Meeting and Event Management. Read the full press release here. ...
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Caspian CEO Heather Mason sits down with Amani Roberts of The Amani Experience Podcast to talk about her approach to business, event strategy, and life in general, including managing fear and the five people who changed her life. Listen to the podcast here. ...
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This profile of Caspian CEO Heather Mason is part of MeetingsNet's 15 Changemakers of 2020 series, in which Heather talks about the need to give event professionals more money, more power, and more headcount. Read the full article here. ...
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